How to tell the data’s stories through Analytics Dashboard?
There is no fixed standard when it comes to data visualization. However, the following should be at least considered in creating any dashboard:
- Connect to data: as technologies advance, incumbents usually find themselves inundated by the huge volume of data generated by the business. It can come from a wide variety of channels, from social media, online shopping carts, to records of (clone!) deliveries tracked every minute. It is important for management to build appropriate infrastructure for efficient access to all data resources. The more data (internal or external) is utilized, the higher chance marketers are able to glean actionable insights for disruptive changes.
- Blend your data: not only data coming from diverse sources, business moving across boundaries, products invented in multidiscipline, and consumer base wildly globalised are driving management to look at data analysis in different aspects. A data dashboard should combine different types of data, local vs. global, consumers vs. products, to create a holistic view of the business without introducing redundant information.
- Create relevant metrics: Computing metrics is less important than choosing the right ones. It is important to select the metrics that represent the necessary insights marketers are looking for. Analysts must be able to explain how each metric is connected to the business objectives of the dashboard, how it is measured and maintained throughout the business operations.
- Use better visualisations: A picture is worth a thousand words. Effective visualisation delivers great stories to marketers that a spreadsheet or data table would not be able to. Modern dashboard designs have improved user experience significantly, making dashboard a truly go-to resources for business decision making. New technologies and tools such as IPython, D3.js, SAS, and Tableau, makes dashboards become interactive and insightful than ever.
- Mobilize your dashboard: not limited to the office space, dashboards should be used on-the-go in daily operations. Powered by mobile technologies and real-time data analysis, dashboards can create tremendous values for organisations by assisting people to optimise business process, remove bottlenecks, and improve productivities.
- Sharing is Caring!: the key purpose of dashboard is, again, to help people understand business through numbers, whether it is about performance of a marketing campaign or historical changes of a stock’s price. To amplify the use of dashboard, analysts should make dashboard easy to share, update, and read among the relevant inter-department stakeholders.
Finally, for your entertainment –> WTF Visualisation